ZMOT, FMOT and SMOT a love story

I believe that generally speaking, we live in an extremely competitive world, what is rapidly shifting and changing before our eyes are not only the market landscape but also consumers’ backgrounds, (which affect decisions in unprecedented ways. All internet...

How to plan a winning marketing strategy for 2015

Have you fine-tuned your marketing strategy for 2015 yet? If not, you need to take action ASAP. It’s really important that you give some serious thought to how you’ll attract new customers and clients over the next 12 months, and it could make a huge...