Elena Safina


5 reasons why content is king to B2B digital strategy

The importance today of using digital marketing in organisational or business-to-business (B2B) marketing is highlighted by the latest content marketing institute report. Supplier websites, web searches and in most countries emails are now primary information sources for business buyers. Online events and social media are also significant, more so if you dig deeper and look at their […]

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Written by Elena Safina

How to create and develop an affiliate marketing program

With the increasing popularity of internet marketing, more and more entrepreneurs are beginning to realize the power of affiliate programs. Affiliate programs are generally time taking to create but well worth it as implementing an affiliate program that allows affiliates to sell your product or service could very well mean a massive boost in sales. […]

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Written by Elena Safina

How to plan a winning marketing strategy for 2015

Have you fine-tuned your marketing strategy for 2015 yet? If not, you need to take action ASAP.It’s really important that you give some serious thought to how you’ll attract new customers and clients over the next 12 months, and it could make a huge difference to how your business performs. If you’ve ever tried searching […]

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Written by Elena Safina