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Category: Strategy

How social mentions can leverage your leads generation

Tancredi Leone

Written by Tancredi Leone in Strategy

on January 2, 2021

/ 7 minutes Read time

Are you familiar with social mentions and what it can actually do to boost your business leads generation?  Social monitoring or listening refers to identifying and responding to individual brand mentions on social media.  We’ve tested a few of these software for this month’s review, however one stood out from the crowd. Awario is a social media […]

Can explainer videos help your brand?

Tancredi Leone

Written by Tancredi Leone in Strategy

on March 18, 2020

/ 11 minutes Read time

When it comes to letting your audience know about your brand and providing useful information about what your company does, there are a plethora of options nowadays. Enter explainer videos. However most of the time, you are facing constraints in terms of time or budget.  Among the tools that can convey important information in a very […]

What is service design?

Tancredi Leone

Written by Tancredi Leone in Strategy

on November 27, 2019

/ 9 minutes Read time

What is Service Design and Why should you care. Are you still asking yourself what service design actually is? Is it connected to customer experience or user experience design? Let’s try to shed some light on it.  Enhance Your Agency Solutions, Reliability and Revenues. Do you run a company? If so, learn more about how […]

ZMOT, FMOT and SMOT a love story

DesignDiverso

Written by DesignDiverso in Strategy

on February 13, 2017

/ 5 minutes Read time

I believe that generally speaking, we live in an extremely competitive world, what is rapidly shifting and changing before our eyes are not only the market landscape but also consumers’ backgrounds, (which affect decisions in unprecedented ways. All internet experiences have gone one way during the years, up. As a result to this continuous and […]

Marketing Trends For 2017 That B2B Marketers Need To Understand

Tancredi Leone

Written by Tancredi Leone in Strategy

on January 23, 2017

/ 9 minutes Read time

Among the other hopefully good things, this new year is bringing to us new exciting opportunities to shine as marketers and to make the most out of our strategies and plans. According to this list my predictions and insights were correct, this year in fact the ones who will be reaping more outstanding results will […]

How can we help your business stand out from the crowd?

DesignDiverso

Written by DesignDiverso in Strategy

on September 7, 2016

/ 3 minutes Read time

Creativity isn’t disciplined for just designers. Ideas and creative thinking should come from everyone regardless of their role. Creativity can be taught to an extent and I’ve been heavily inspired by Mr. Steve Jobs’s presentations as well as Mr. Kevin Roberts. In my opinion two of the greatest innovators to date, so as I delved […]

5 reasons why content is king to B2B digital strategy

Elena Safina

Written by in Strategy

on March 2, 2016

/ 4 minutes Read time

The importance today of using marketing strategy in organizational or business-to-business (B2B) marketing is highlighted by the latest content marketing institute report. Supplier websites, web searches and in most countries emails are now primary information sources for business buyers. Online events and social media are also significant, more so if you dig deeper and look at their […]

How to create and develop an affiliate marketing program

Elena Safina

Written by in Strategy

on February 3, 2016

/ 3 minutes Read time

With the increasing popularity of internet marketing, more and more entrepreneurs are beginning to realize the power of affiliate programs. Affiliate programs are generally time taking to create but well worth it as implementing an affiliate program that allows affiliates to sell your product or service could very well mean a massive boost in sales. […]

Why whiteboard videos are a hit with the masses

DesignDiverso

Written by DesignDiverso in Strategy

on April 7, 2015

/ 3 minutes Read time

Animation videos are a big hit with the masses. Ever since the conception of video pitching, animation videos have taken the virtual world by the storm, relegating textbook pitches to a mere “second” position. Animation has now spread its tentacles deep into the world of business. How? Every business needs to market itself to the […]

How to plan a winning marketing strategy for 2015

Elena Safina

Written by in Strategy

on January 7, 2015

/ 3 minutes Read time

Have you fine-tuned your marketing strategy for 2015 yet? If not, you need to take action ASAP. It’s really important that you give some serious thought to how you’ll attract new customers and clients over the next 12 months, and it could make a huge difference in how your business performs. If you’ve ever tried […]

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