Digital marketing trends 2017

When it comes to digital marketing there are lots of questions such as what’s hot? What’s new? And the most important question is what’s next? These are some of the common questions you get to frequently ask as the New Year is coming closer.

The best way to grow and keep your customer base is by keeping up with all the latest trends in digital marketing. Knowing the trends of digital marketing will help you to make good decisions that will allow your business to stay competitive.

This article will help you to plan ahead on where to invest your marketing budgets in the year 2017, by helping you to identify and pay attention to the latest innovations and the trends that are on the increase based on future opportunities from different angles.

Having the interest in trends and all the new marketing opportunities should not be a revelation, considering the emergence of many platform changes from the likes of Google, Apple, LinkedIn and Facebook that influence the latest trends in digital marketing.

 

Customer behavior trends

Devising good marketing plans and campaigns always start with knowing the changing needs of the customers, their wants, and their behaviors.

To understand the marketplace change, you need to understand always consumer behavior.

Consumer behavior can change due to changes in technology. You must be able to study this trend and optimize your marketing strategy by meeting the needs of the consumers using their device usage perspective, the major trends you can focus on is the improved growth in smartphone acceptance and the popularity of mobile messaging.

marketing trends

Application of artificial intelligence

Artificial Intelligence is not new but it is delivering all its promise and has advanced in the area of consumer assistance. You have heard about Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and the latest Facebook’s Bot Engine for Messenger, all these Artificial intelligence have suddenly become the biggest trend in the tech industry.

 

Mobile marketing

Many businesses now acquire the essentials of mobile advertising right. With the provision of a responsive website. This simply means that their website is mobile-friendly.

The 2017 trends will include the optimization of mobile experiences. Providing a platform for more custom-made experiences for different mobile devices through good website design. It also means that the full optimizations must encourage conversion rate on devices.

But some of this platform may be forced to be in effect as Google recently plans to reduce the ranking of sites that make use of pop-ups on the phone starting in 2017. Businesses will continue to deal with how mobile marketing fits into the customer journey.

Having a good mobile marketing strategy is very important for your business. More than half of all local searches happen on a mobile device, businesses with a mobile-friendly website and a good strategy to rank in all local searches will be discovered by more consumers. Your business must focus on building a marketing strategy for 2017 that will account for all the devices a consumer uses.

Read full report at: smartinsights

About SmartInsights:

Smartinsights is a community or marketing experts to share actionable digital marketing advice, Dr Dave Chaffey and a team of expert commentators provide daily updates and advice on what matters.

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  3. Analytics software to watch in 2017
  4. High impact creative marketing

Write Compelling and Click-Worthy Titles

A well-crafted title tag is one of the most important on-page SEO elements. It directly influences how often your page is clicked on when it appears in SERPs.

Key Points:

  • Use Target Keywords: Include primary keywords as close to the beginning of the title as possible.
  • Stay Within Length Limits: Google typically displays the first 50–60 characters of a title. Anything beyond that may be cut off.
  • Make It Compelling: Your title should be attention-grabbing, relevant, and reflect the content accurately. Use action words or pose questions to entice readers.

 

Effective title tag

Some of the best tools to find compelling keywords for titles 

Moz Explorer 

Google Keyword Planner

Free Keyword Research Tool

Write Compelling and Click-Worthy Titles

A well-crafted title tag is one of the most important on-page SEO elements. It directly influences how often your page is clicked on when it appears in SERPs.

Key Points:

  • Use Target Keywords: Include primary keywords as close to the beginning of the title as possible.
  • Stay Within Length Limits: Google typically displays the first 50–60 characters of a title. Anything beyond that may be cut off.
  • Make It Compelling: Your title should be attention-grabbing, relevant, and reflect the content accurately. Use action words or pose questions to entice readers.

 

why content matters 2024

Seamlessly Integrate Keywords into Your Content

Seamless keyword integration ensures that your content remains natural while still being optimized for search engines. Overusing keywords can lead to penalties, while underusing them could reduce your chances of ranking.

Key Points:

  • Place Keywords Strategically: Use your primary keyword in the title, meta description, first paragraph, and a few times naturally within the body content.
  • Avoid Keyword Stuffing: Keep the keyword density reasonable, typically between 1–2% of total word count.
  • Use Variations and Synonyms: Include LSI (Latent Semantic Indexing) keywords and natural variations of your main keyword to provide context.
keyword stuffing

Use Header Tags Effectively

Header tags (H1, H2, H3, etc.) help break down your content into digestible sections, making it easier for search engines and users to read.

Key Points:

  • H1 Tag for Titles: Use the H1 tag for the main page title. There should only be one H1 per page.
  • Subheadings with H2 and H3 Tags: Break up content with H2 and H3 subheadings to improve readability and SEO.
  • Include Keywords in Headers: Where natural, include keywords in your header tags to help search engines understand the structure of your content.

Optimize Meta Descriptions for Better Click-Through Rates

The meta description is a short summary of a webpage that appears in search engine results below the title. While it doesn’t directly impact rankings, a compelling meta description can increase click-through rates (CTR).

Key Points:

  • Include a Call to Action: A meta description should encourage users to click by using action words like “learn more,” “discover,” or “get started.”
  • Keep It Short: Meta descriptions should be between 150–160 characters.
  • Use Keywords: Incorporate your primary keywords into the description to improve relevance.

Improve Readability and User Experience

Readability and user experience are crucial for SEO. Search engines prioritize content that is easy to read, clear, and visually appealing.

Key Points:

  • Use Bullet Points and Lists: Break down complex information into bite-sized chunks.
  • Write in Short Paragraphs: Aim for paragraphs that are 2–3 sentences long to avoid overwhelming your readers.
  • Use Fonts and White Space: Ensure your text is legible by using readable fonts and leaving sufficient white space between elements.

Enhance Your Website’s Mobile Friendliness

With more than 50% of web traffic coming from mobile devices, ensuring your website is mobile-friendly is crucial for SEO.

Key Points:

  • Responsive Design: Your website should adjust seamlessly to different screen sizes.
  • Test Mobile Usability: Use tools like Google’s Mobile-Friendly Test to check how your site performs on mobile devices.
  • Improve Page Load Speed: Mobile users expect fast load times, so optimizing images and reducing unnecessary scripts is essential.
responsive design

Incorporate Internal Linking for Better Navigation

Internal linking not only helps users navigate through your website but also assists search engines in understanding your site structure.

Key Points:

  • Use Descriptive Anchor Text: When linking internally, make sure the anchor text is relevant and descriptive.
  • Link to High-Value Pages: Ensure that your most important pages (those you want to rank higher) receive internal links from other pages.
  • Limit the Number of Links: Don’t overdo internal linking; too many links can look spammy to both users and search engines.

Utilize Multimedia for Richer User Engagement

Search engines value websites that provide a rich, engaging experience. Multimedia—such as images, videos, and infographics—enhances user engagement and increases time spent on the page.

Key Points:

  • Optimize Image Sizes: Ensure that images are compressed to reduce load times without sacrificing quality.
  • Use Alt Text for Images: Search engines can’t read images, but they can read alt text. Include relevant keywords in your alt descriptions.
  • Embed Videos: Videos tend to keep users engaged longer, which is a positive ranking signal for SEO.

Leverage DesignDiverso for Comprehensive On-Page SEO

While following all these steps can dramatically improve your on-page SEO, professional design and SEO expertise can take your website to the next level. DesignDiverso offers a range of services that integrate SEO with creative design to ensure your website is not only visually appealing but also optimized for search engines.

How DesignDiverso Can Help:

  • Custom Website Design: Ensures your website is mobile-friendly, visually appealing, and user-centric.
  • Content Optimization: Our experts craft engaging, keyword-rich content that’s both informative and SEO-friendly.
  • Multimedia Integration: From videos to infographics, we help you use multimedia effectively to boost user engagement and SEO.
  • Technical SEO Support: Our team handles the technical side of SEO, ensuring your site is fast, secure, and easy for search engines to crawl.

Here’s how we helped businesses like yours acheving great UX/on page SEO results and boosting their organic inbound lead generation, customer retention, lower acquisition costs, and ultimately brand equity.