Analytics software to watch in 2017

Any online asset is not complete nowadays without an analytics stack that provides constant and accurate monitoring on digital content outcome. Before getting down to the nitty gritty facts of comparison and reviewing I wish to share some insights about my personal experience with these software. Over the years I had the chance to work and experiment with an array of digital analytics software and tools.

Nowadays more and more tools gets integrated in analytics suites as well as an increasingly amount of plug ins and integrations are available for the most popular analytics software out there. Personally I always felt that google analytics was one step ahead and stood out as a standard in terms of accuracy and efficiency, it is probably been the most customizable and versatile around for a long time.

Few other competitions have been able to keep its pace and try to cut their own share in this market "dominated" by google products.

One worth mentioning is definitely Piwik I started to play around and familiarised with it around year 2012 more recently I feel that they have made huge steps forward with integrations, accuracy and on the UI aspect which are few of the most interesting details in my opinion. The huge leap ahead is also reflecting on the actual stats and popularity of the software as reported by G2 crowd.

Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. This analysis provides businesses insights into customer behavior when encountering their brands online and allows reporting on online conversion, demographic, and content-interaction metrics. Digital analytics products are deployed on top of web development and web content management (WCM) platforms, integrate with conversion rate optimization and testing platforms to optimize customer experiences, and exchange data with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify as a digital analytics system, a product must:

  • Measure web traffic including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
  • Track any tagged digital event or conversion
  • Report on traffic over time and in real time
  • Segment traffic based on demographics, device, acquisition medium, geography, and cohort
  • Be WCM and development platform agnostic

G2 Crowd helps you select the best Digital Analytics Software product for your business. The G2 Grid rates products based on the Digital Analytics products customer satisfaction and market presence. You can select any of the products for a more detailed Digital Analytics comparison. Only products with 10 or more reviews are shown in the Digital Analytics Software Grid.

Digital Analytics Software Grid OverviewThe best Digital Analytics Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:Leaders offer digital analytics products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: Google Analytics, Piwik, Google Analytics 360, Digital Analytix, and Google Tag Manager.

High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category.

High Performers include: Kissmetrics, Mixpanel, Chartbeat, LeadLander, Woopra, GoSquared, and StatCounter.

Contenders have significant Market Presence and resources, but their products have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders include: Adobe AnalyticsNiche products do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate their success. Niche products include: IBM Digital Analytics, Webtrends, compete, Quantcast Measure, and Heap.

Read the rest of the reviews and article here.

Written by Tancredi Leone
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