developers advocates & marketers

Developer advocates play a crucial role in the technology industry, acting as a bridge between developers and companies. Their job is to build relationships with developers, educate them about products and services, and advocate for their needs within the company. Marketers can learn a lot from developer advocates, as they possess valuable skills and knowledge about how to effectively engage with their target audience. In this article, we will explore some key lessons that marketers can take away from developer advocates.


1. Building Relationships

Developer advocates excel at building relationships with developers by engaging them through various channels such as conferences, meetups, forums, and social media. Marketers can learn from this by focusing on building relationships with their target audience rather than simply selling to them. By building trust and loyalty with customers, marketers can create a community of brand advocates who will help spread the word about their products and services.


2. Educating the Audience

Developer advocates are experts in their field and are able to educate developers about complex technical concepts in a way that is easy to understand. Marketers can apply this approach by providing valuable content that educates their target audience about their products and services. By sharing knowledge and insights, marketers can position themselves as thought leaders in their industry and build credibility with their audience.


3. Advocating for the Audience

Developer advocates act as the voice of developers within their company, advocating for their needs and helping to shape product development. Marketers can learn from this by listening to their customers and incorporating their feedback into their marketing strategies. By putting the needs of their audience first, marketers can create products and campaigns that resonate with their target market and drive success for their company.


4. Engaging with the Community

Developer advocates engage with the developer community by participating in events, hosting webinars, and contributing to open-source projects. Marketers can engage with their target audience in a similar way by participating in industry events, hosting virtual meetups, and collaborating with influencers in their space. By actively engaging with the community, marketers can build brand awareness, drive engagement, and create a loyal following for their products and services.


5. Being Authentic

Developer advocates are known for their authenticity and passion for technology. Marketers can learn from this by being authentic in their messaging and transparent in their communication with customers. By being genuine and honest, marketers can build trust with their audience and establish long-lasting relationships that drive loyalty and advocacy.


6. Embracing Innovation

Developer advocates are always on the cutting edge of technology, constantly exploring new tools and techniques to improve their work. Marketers can embrace innovation by staying up-to-date with the latest trends in marketing and experimenting with new strategies and technologies. By being open to change and embracing innovation, marketers can stay ahead of the competition and drive success for their company.


Marketers can learn a lot from developer advocates by focusing on building relationships, educating their audience, advocating for their needs, engaging with the community, being authentic, and embracing innovation. By applying these lessons to their marketing strategies, marketers can create meaningful connections with their target audience, drive engagement, and build loyalty for their products and services. Developer advocates set a great example for marketers to follow, and by incorporating their strategies and tactics into their own work, marketers can achieve success in today’s competitive marketplace.