Landscaping – [falling behind] in a digital age
The Problem
Increasing online business is no longer “keeping up with the times”, rather staying afloat. Obvious global disasters have taken a firm grip on small businesses, especially those whose services remain in the field. Versatile skill sets and a solid local client base do not pack the same punch, far less so for seasonal services.
With the warmer seasons on the horizon, directing your energy to digital content can make the difference of sinking and swimming. In the span of one month (March-April 2020), online searches for landscaping services rose by 38 percent, followed by a continuous increase during the summer months.
Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.
Source – Google Trends
With over half a million landscaping companies in the U.S., an online presence will deem you more discoverable in an industry that lacks the proper content. Landscaping is an art that requires as much resilience as its counterpart, nature. Among the hundreds of thousand of locally competing landscaping companies across the United States, those digitally equipped are leaving their competition in a fog of unoriginal helplessness. The resources are at your fingertips!
The Solution
Of the many growing industries that call for outdoor labor, landscaping has the lowest-performing online presence. As an independent small business owner, there are limited hours in the day.
While you are satisfying customers, let us find you more of them. There is a common misconception that small-scale operations and teams are biting off more than they can chew, when taking on marketing services. Distant overpriced entities with no skin in the game are not the only option.
DesignDiverso offers unprecedented end-to-end solutions through a unique sustainable structure. Rather than selling services, we offer genuine partnership and collaboration from one small team to another.
In doing so, we assume the risk by delivering results prior to receiving compensation.
This approach is more suitable for small businesses than going over budget and crossing your fingers. Large marketing agencies cannot replicate the involvement offered by our digital experts. Our emphasis remains on organic strategy. This creates far more results than paid ads with no long-term benefit. Welcome additional organic traffic by increasing digital content.
