Ambrosia

Food & Drink Excellence

Client

Ambrosia

Category

Food & Drink

Challenge

Ambrosia came to us in search of a cohesive brand message & compelling digital presence. Working closely with the company’s founders, we were able to capture the essence of their vision, help them convey Ambrosia’s unique story and spread the word about their superior products. We accomplished this by establishing a unified brand message across all channels that highlighted their most delicious added value: DOP and GDP certifications for all products sold on their platform that ensure top quality to their end customers and get the message across all touchpoints.

Approach

The first goal of our new collaboration was to understand both the brand as well as the buying habits of today’s supplier. With this objective in mind, we created a robust platform. The information we gathered led to insights that allowed us to create Ambrosia Italy's brand, as well as coming up with highly engaging visual content to make their story more compelling and highlight their values to their end customers.

Website Experience


We crafted a lifestyle-oriented, fully responsive CMS based on a popular open source laced up with our powerful DesignDiverso™ integrated tools, UX design built around an in depth user base analysis that put Ambrosia ahead of competition. We concentrated our efforts on minimalism, reinforcing the message of authenticity.

Branding Strategy


Through a deeper understanding of their target we designed their new identity using vibrant colors throughout the logo that reflected the four main elements in line with Ambrosia's products.

The Results

Ambrosia Italy is becoming a household name and the go-to food & drinks broker for Italian products in the U.S. We've created Amrbrosia brand and digital presence. The web experience is been proving successful by significantly increasing on-site user visits and at the same time cutting down on the bounce rate.