share of search

“Share of search” is a term that has gained significant attention in the world of digital marketing in recent years. It is a metric that is used to measure a brand’s online presence and visibility in search engine results pages (SERPs). In simple terms, it is the percentage of total search traffic that a brand receives for a specific keyword or set of keywords compared to its competitors.


Calculate share of search

To calculate share of search, marketers typically use data from search engines like Google to analyze the number of times a brand appears in search results for a given keyword, as well as the amount of organic traffic it receives for that keyword. This information is then compared to the search presence and traffic of competitors to determine a brand’s share of search.

The concept of share of search is important because it can provide valuable insights into a brand’s overall market share and competitive position in the digital landscape. By understanding how much search traffic a brand is capturing compared to its competitors, marketers can better assess the effectiveness of their search engine optimization (SEO) efforts and identify areas for improvement.


Key benefits

One of the key benefits of monitoring share of search is that it allows brands to track their performance over time and make data-driven decisions about their SEO strategies. By regularly analyzing their share of search metrics, brands can identify trends, track changes in consumer behavior, and adjust their digital marketing tactics accordingly.

In addition to tracking their own share of search, brands can also use this metric to benchmark themselves against industry competitors and gain insights into how they stack up in the online marketplace. By comparing their share of search to that of their competitors, brands can identify strengths and weaknesses in their SEO strategies and make informed decisions about how to allocate resources and improve their online visibility.

Furthermore, share of search can also help brands identify new opportunities for growth and expansion. By analyzing the search presence of competitors and identifying keywords where there is low competition but high search volume, brands can uncover new avenues for reaching potential customers and driving traffic to their websites.

Overall, share of search is a valuable metric for brands looking to understand their online presence and competitiveness in search engine results. By monitoring this metric and making data-driven decisions based on the insights it provides, brands can improve their SEO strategies, increase their online visibility, and ultimately drive more traffic and conversions.


Wrapping up

Share of search is a powerful tool for brands looking to optimize their digital marketing efforts and stay ahead of the competition in the online marketplace. By understanding and tracking their share of search metrics, brands can gain valuable insights into their online visibility, competitive position, and opportunities for growth. With the right data and analysis, brands can use share of search to inform their SEO strategies, drive more traffic to their websites, and ultimately achieve greater success in the digital realm.