In the fast-paced world of digital marketing, the lifespan of content is becoming shorter and shorter. With the constant floods of new information being shared online every day, it’s easy for your content to get lost in the shuffle and become outdated. However, all hope is not lost – there is a way to breathe new life into your old content and make it evergreen.
Repurposing outdated content
Evergreen content is content that remains relevant and valuable for a long period of time. It is not tied to a specific event, holiday, or trend, but rather addresses a timeless topic that will continue to be of interest to your audience. By turning your outdated content into evergreen content, you can extend its shelf life and continue to drive traffic and engagement to your website long after it was originally published.
There are several strategies you can employ to transform your outdated content into evergreen content. The first step is to conduct a content audit of your existing material.
Take a close look at your blog posts, articles, videos, and other content assets to identify pieces that are no longer relevant or have become outdated.
This may include content that references statistics, trends, or events that have since passed, as well as content that is no longer accurate or up-to-date.
Make it timelsss
Once you have identified your outdated content, you can begin to update and repurpose it to make it evergreen. One approach is to refresh the information in the content by conducting new research, gathering updated statistics, and re-writing outdated sections. You can also add new examples, case studies, and insights to make the content more current and relevant to your audience.
Another strategy is to expand the scope of the content by adding new sections, insights, or perspectives that will make it more comprehensive and valuable. You can also break the content into smaller pieces and create a series of blog posts or articles that delve deeper into the topic, providing your audience with a more comprehensive understanding of the subject matter.
Optimize it for search engines
In addition to updating and expanding the content, you can also optimize it for search engines to improve its visibility and reach. This includes incorporating relevant keywords, meta tags, and alt text, as well as interlinking the content with other related pieces on your website. By optimizing your evergreen content for search engines, you can attract more organic traffic and improve your website’s overall visibility.
Finally, once you have transformed your outdated content into evergreen content, you can promote and distribute it across your marketing channels to reach a wider audience. Share the content on social media, in email newsletters, and on other platforms to drive traffic back to your website and increase engagement with your audience.
Closing thoughts
Turning outdated content into evergreen content is a smart strategy for maximizing the value of your existing content assets and extending their lifespan. By updating, expanding, and optimizing your content, you can ensure that it remains relevant and valuable to your audience for years to come. So don’t let your old content go to waste – breathe new life into it and watch it continue to drive traffic and engagement to your website.
