Brand style guide for improved identity and presence


Project name: MyArmy brand style guide

Start date: November, 2021



The goal of this project was to create brand style guidelines for, aiming to improve the brand’s identity and online presence. The guidelines would provide a clear framework for consistent visual and verbal communication, ensuring a cohesive and impactful brand representation across various platforms and marketing materials.



Our challenge

Establishing a Clear Brand Identity: needed a defined brand identity that accurately represented its values, target audience, and unique selling points. The challenge was to identify and articulate these aspects, as they were not clearly defined initially.

Maintaining Consistency: With operating across multiple channels and platforms, it was crucial to ensure consistent brand representation. The challenge was to create guidelines that could be easily understood and implemented by various team members, stakeholders, and external partners.




The process

Discovery and Research: The project began with in-depth discussions and interviews with stakeholders, including Emma S., to gain a comprehensive understanding of the brand, its objectives, and its target audience. Extensive market research was conducted to identify industry trends and best practices.

Brand Identity Definition: Based on the insights gathered, a collaborative process was initiated to define’s brand identity. This involved identifying core brand values, creating a brand positioning statement, and defining the brand’s personality, tone of voice, and visual style.

Creation of Brand Style Guidelines: Using the defined brand identity as a foundation, the team developed comprehensive brand style guidelines. These guidelines encompassed various aspects, including logo usage, color palette, typography, imagery guidelines, and tone of voice. Clear instructions and examples were provided to ensure consistent implementation.

Collaboration and Communication: Throughout the project, continuous communication with stakeholders, particularly Emma and Antoine was crucial. Regular updates, feedback sessions, and collaborative discussions were held to ensure alignment with their vision and goals. Stakeholder input and insights were incorporated into the brand style guidelines to ensure a customized and meaningful representation of the bran



myarmy touchpoints brand style guidelines
myarmy logo brand styleguidelines logo rand styleguidellnes
logo violations brand styleguidelines color palette
typography brand styleguidelines

Conclusion & Results

The brand style guidelines established a clear and defined brand identity for The brand’s values, target audience, and unique selling points were accurately captured, providing a strong foundation for consistent communication.

Consistent Brand Representation: The guidelines ensured consistent visual and verbal communication across different channels and platforms. This consistency enhanced’s overall brand presence and helped establish a recognizable and cohesive identity.

Streamlined Collaboration: The continuous communication and collaboration with stakeholders, particularly Emma S., played a vital role in the success of the project. The involvement of stakeholders throughout the journey ensured that their insights and preferences were taken into account, resulting in a brand identity that resonated with the team and received positive feedback.

Stakeholder Satisfaction: Emma and Antoine expressed extreme satisfaction with the results and enjoyed working with the team. The brand style guidelines met their expectations and provided with a comprehensive framework for consistent branding, enhancing their identity and online presence.

In conclusion, the creation of brand style guidelines for was a successful project. Through a collaborative and iterative approach, the team overcame challenges, defined a clear brand identity, and delivered comprehensive guidelines.
The continuous communication with stakeholders ensured alignment with their vision, resulting in stakeholder satisfaction and improved brand identity and presence for