MyArmy
Brand style guide for improved identity and presence
Project name: MyArmy brand style guide
Start date: November, 2021
Introduction
The goal of this project was to create brand style guidelines for myarmy.ch, aiming to improve the brand’s identity and online presence. The guidelines would provide a clear framework for consistent visual and verbal communication, ensuring a cohesive and impactful brand representation across various platforms and marketing materials.
Our challenge
Establishing a Clear Brand Identity: myarmy.ch needed a defined brand identity that accurately represented its values, target audience, and unique selling points. The challenge was to identify and articulate these aspects, as they were not clearly defined initially.
Maintaining Consistency: With myarmy.ch operating across multiple channels and platforms, it was crucial to ensure consistent brand representation. The challenge was to create guidelines that could be easily understood and implemented by various team members, stakeholders, and external partners.
The process
Discovery and Research: The project began with in-depth discussions and interviews with myarmy.ch stakeholders, including Emma S., to gain a comprehensive understanding of the brand, its objectives, and its target audience. Extensive market research was conducted to identify industry trends and best practices.
Brand Identity Definition: Based on the insights gathered, a collaborative process was initiated to define myarmy.ch’s brand identity. This involved identifying core brand values, creating a brand positioning statement, and defining the brand’s personality, tone of voice, and visual style.
Creation of Brand Style Guidelines: Using the defined brand identity as a foundation, the team developed comprehensive brand style guidelines. These guidelines encompassed various aspects, including logo usage, color palette, typography, imagery guidelines, and tone of voice. Clear instructions and examples were provided to ensure consistent implementation.
Collaboration and Communication: Throughout the project, continuous communication with myarmy.ch stakeholders, particularly Emma and Antoine was crucial. Regular updates, feedback sessions, and collaborative discussions were held to ensure alignment with their vision and goals. Stakeholder input and insights were incorporated into the brand style guidelines to ensure a customized and meaningful representation of the bran
Conclusion & Results
The brand style guidelines established a clear and defined brand identity for myarmy.ch. The brand’s values, target audience, and unique selling points were accurately captured, providing a strong foundation for consistent communication.
Consistent Brand Representation: The guidelines ensured consistent visual and verbal communication across different channels and platforms. This consistency enhanced myarmy.ch’s overall brand presence and helped establish a recognizable and cohesive identity.
Streamlined Collaboration: The continuous communication and collaboration with myarmy.ch stakeholders, particularly Emma S., played a vital role in the success of the project. The involvement of stakeholders throughout the journey ensured that their insights and preferences were taken into account, resulting in a brand identity that resonated with the team and received positive feedback.
Stakeholder Satisfaction: Emma and Antoine expressed extreme satisfaction with the results and enjoyed working with the team. The brand style guidelines met their expectations and provided myarmy.ch with a comprehensive framework for consistent branding, enhancing their identity and online presence.
In conclusion, the creation of brand style guidelines for myarmy.ch was a successful project. Through a collaborative and iterative approach, the team overcame challenges, defined a clear brand identity, and delivered comprehensive guidelines.
The continuous communication with myarmy.ch stakeholders ensured alignment with their vision, resulting in stakeholder satisfaction and improved brand identity and presence for myarmy.ch.
