The need for organic economy
Our work has been always focused on making a positive impact on society as a whole.
We’ve started out to help businesses and people achieving their goals partnering together. Advising on how to make the most of their budgets and ideas and grow their business in a sustainable way. Since we’ve started out a lot has changed, the landscape we work in, the environment surrounding us.
Nature has been suffering from our “mishaps” and exploitation practices.
Concepts such as the circular economy and sustainable business have been slowly merging, in fact, people often like buzzwords a lot more rather than putting in the actual work.
To be valuable, more authentic, and appeal to the inner needs of people, we must dig deeper.
We need to shift from a linear transaction economy model to an exchange-based model where customers acquire a stake in the services or products we are providing.
This is accomplished by giving you back part of your budget according to your measured ROI (return on investment).
Enabling you to monetize passive data sources allowing for redistribution of returns across your customer base, partners, and suppliers.
Being aware of how challenging can be nowadays to start a business or grow an existing one. We have implemented a process that guarantees an extremely accurate return on investment measurement.
Eliminating all the risks involved in scaling up and growing your business.
This is why we feel so confident in giving back when our efforts are yielding slower than usual returns.
This is not only truly the safest and most sustainable way of doing business, but it also ensures that we grow together and develop long-lasting relations.
In turn, this process will naturally increase your customer’s and prospects’ loyalty and advocacy.
Achieving this means that our work has been effective and we’ve truly managed to make that positive change we all seem to strive for.
We called this process, Organic Economy.
Here’s a practical example of how our model can help:
Let’s say e.g. your startup has come up with the most “sustainable” product/service ever seen in a certain industry.
Even assuming you are miraculously brilliant, the actual output will be:
Your startup A puts the product together (possibly with a little help from company supplier B or perhaps even investors I) so Your startup A should pay or payback supplier B/investors I.
Then your startup A goes to market with the “super sustainable” product. Other companies buy from your startup A then, in turn, will sell to consumers, (or perhaps you will sell directly to them) so consumers/end-customers C will always only do one thing; buying.
In other words, these end-customers must be the wealthiest people in the world.
Since they can afford to always buy and never make anything out of your “super sustainable” product, right?
All in all how sustainable really is the economy that your “super sustainable” product creates? Not much.
It is the same old linear economy that all the other products out there are generating. A receives compensation from C, C always pays and never receives anything except for the product.
So if you are so certain that this product you came up with, will have a great impact on the world, 🙁 sorry to be the bearer of bad news, most people/companies will not really care or purchase your product.
Even for the ones who will, it will not change anything in the overall balance of things, for the environment and society.
There are many reasons why, but the most recurrent will be that they are not truly interested in being sustainable. Because perhaps they are just focusing on boosting their profits? Saving money in some other way? Laying off staff, employing people in developing countries where labor costs a dime-on-the-dollar…
Maybe “heaven forbid” even avoiding taxes to balance out?
Ultimately the issue is they might even reckon your product or service is “super sustainable”, because let’s assume, it is recyclable, it does some good to the environment.
Though it won’t matter anyway, things will not change for society and the world, because people will not have changed yet the way they think, therefore make decisions and do business.
Enter the Organic Economy!
Everything is connected in nature. We as humans should be more aware of how our actions affect this balance, on average we worry a bit too much only about making money besides everything else. The more aware we are of this notion, the more we help rebalancing the various links between business (brand), society (human) and life (environment & nature). The Organic Economy concept has been developed out of this thinking.
The human being, being an entrepreneur, consumer, or anything in between, is the linchpin of how our inner values, imprints, and ideas can influence and change the entire environment.
People within a company who properly align with an organic culture goal can make that business so attractive to the outside world, having customers that are not just buyers but become stakeholders, active fans, who in turn happily recommend their favorite company to other consumers. This sets in a certain attitude, which can also evolve beyond loyalty and become industry standard.
This is not only affecting the way products and services are traded, shifting from a purely lucrative to a more value-oriented market, this also leads for instance to additional revenue streams coming from data, shifting to a completely truly sustainable economy.
Measuring your returns
In order to be extremely accurate in measuring your actual returns, together with our customers, we establish something called KPI’s.
These KPI’s (key performance indicators) will allow us and you to understand with utter simplicity and transparency whether the set targets ROI (return on investment) for a quarter or year have been met.
A KPI can be e.g. increased conversion rate/sales, improved customer retention, or leads generation to name a few.
Every second quarter we are able to simply go through these KPI’s and see whether returns have matched the set goals.
According to these findings, we will give you back part (up to 60%) of your total budget minus your earnings, according to the measured returns.
As a small or medium-sized business, you might not be fully aware of the opportunities you have from simply passive data flow to your channels.
We will enable you to take full advantage of these data, by analyzing, processing it, and turning them into a monetizable product.
The new revenue streams can be then for instance redistributed among your customer base, partners and suppliers.
This process will allow your brand to experience natural recognition, advocacy and loyalty.
The value of a company or a brand is measured in addition to the capital value above all, in how employees feel about being part of it. At the same time, it requires the active and sustainable participation of society and our environment. Sustainable production, management, thinking and doing should be the focus of companies and organizations.
People draw strength and energy from their active and healthy environment and at the same time are influencing the lives of others. Their long-term thinking and behavior flows back into nature, but also into companies and their brand values. Our life value is ultimately measured by our attitude, our thinking and actions.
The value of our society should be measured by how we shape it together with meaning and understanding. A country and every single person in it, every company and every type of organization are responsible for how our society, our environment and nature evolve. So together we should create a reality of life that can be fair to people and environment.