Chrisalis – Foundation

DesignDiverso Experience Values

DesignDiverso is here to revolutionize how we conceive trading and business.
Our model hinges on a simple rebates-based concept that allows our partners to completely rely on our solutions.
We monetize data to make sure our partnerships are beneficial to the whole local community where our partners are based. We also commit to investing starting from 10% from our own revenue in the local community creating spontaneous advocacy for our partner’s brand and in turn rebalancing the bond between society, humans and nature.


Making an SMB interface better for everyone means caring deeply about
creating a quality product and having the business interests at heart.
A top quality product should have an awesome user experience (UX), including:

  • A beautiful and effecient design
  • Consistent and valuable copy
  • Universal design and inclusivity guidelines

Usable for everyone

It’s important that DesignDiverso’s products—and Partner products—are usable and valuable to everyone.

Everyone is a pretty big group. It includes suppliers, our end customers, their customers, our web design partners, our associates, and the greater tech community at large. That also includes all members of the community who have disabilities.

People might be affected by varying degrees of disabilities such as auditory, cognitive, physical, speech, and visual impairments. Therefore, it’s important to take into account how to design and develop a product to support a wide range of needs and experiences.

In the United States, 61 million adults have at least 1 disability [Source: CDC]. Elsewhere the estimate is one in seven (roughly 15%) of the world population has one or more disabilities.

Tone & Voice

DesignDiverso’s voice is a reflection of who we are. We should always sound like DesignDiverso.

DesignDiverso uses rather minimalistic language that can be understood by everyone, no matter their background.
We want to convey the same consistent message across regions and markets.
Our partners and end-users alike must all feel familiarity, closeness and security.
Familiarity – To us a partner is not just profit, it is part of our family.
Closeness – Our resources are always 100% focused on our partners.
Security – Reliability on results, our priority is meeting our partners goals, they always come first.
Bio-inspired solutions to business challenges designed around our partners. That’s tone.

DesignDiverso’s voice

Our voice is a reflection of who we are. So who are we?

Simply put, we’re a company, built by real people who understand this business and care deeply about helping others achieve their goals.

That should be clear every time someone uses our products or services.

Most often, we show this through customized services and tools that help people get their jobs done efficiently succeeding no matter their goal.
However, there are times when our personalities and perspectives should be more apparent. In those times, we should adapt our tone to respond to people in an appropriate and meaningful way.

You’ll find more specific guidelines on how to adapt your tone to different situations in this guide.


The feelings of familiarity, closeness and security must always be present throughout our journey.
We also wish to emphasize our love for nature, the bio-inspired element that drives our commitment to making a change.

Writing Guidelines

  • Use short sentences and paragraphs.
  • Use simple, everyday words rather than complex terminology. Unless otherwise required.
  • Write in a style that is appropriate for your target audience.
  • Write in a direct, conversational style (but avoid idioms, colloquialisms, and jargon).
  • Be specific rather than general.
  • Bear in mind Search Engines as well when you write.

Simple elements like type, scale, and color are the foundation the entire system is built upon.


These are the principles that shape how we design all the experiences across DesignDiverso products.

Fresh visual style

A clean, minimal style makes things feel approachable and efficient.

Faster performance

Elegant code and lightweight assets speed up loading time for pages.


Built for flexibility, design tokens and new infrastructure let us iterate easily across experiences.

Purposeful brand presence

Knowing when the DesignDiverso brand should come forward, and when should be more just in the passenger seat.

Familiarity across experiences

Defined elements and guidelines help us design a wide variety of experiences that still always feel like DesignDiverso.

It is paramount that the DesignDiverso logo remains completely readable at all times and free from hindrances.
Therefore we ask you to comply with the following guidelines.

Ensure a minimum clear space around the logo to avoid any distracting elements.

The clear space changes proportionately in relation to the logo height.

Every version of DesignDiverso logo may be scaled proportionately.
However, to maintain legibility minimum height restrictions apply.

Clear space: 1/3 of the logo height

Minimum height: 5mm/15px

Primary colors

Monarch orange




Secondary colors

Pervinca purple


Crocus purple





DesignDiverso core products and partners’ products are shipping with the DesignDiverso Automata (Mautic) stack that generates html code for forms that must be added within the CMS or other applications in order for it to work.

Here’s a sample of what a form looks like:

<script type="text/javascript">
    /** This section is only needed once per page if manually copying **/
    if (typeof MauticSDKLoaded == 'undefined') {
        var MauticSDKLoaded = true;
        var head            = document.getElementsByTagName('head')[0];
        var script          = document.createElement('script');
        script.type         = 'text/javascript';
        script.src          = '';
        script.onload       = function() {
        var MauticDomain = '';
        var MauticLang   = {
            'submittingMessage': "Please wait..."
    }else if (typeof MauticSDK != 'undefined') {
<script type="text/javascript">
    function verifyCallback_5bef090a435d2c3bd0835bca8be6dc02( response ) {
        document.getElementById("mauticform_input_bookacall_recaptcha").value = response;
    function onLoad5bef090a435d2c3bd0835bca8be6dc02() { 
        grecaptcha.execute('6LeyzSodAAAAAPuIoTeDgApkY46BH-HrhUf0XEKr', {action: 'form'}).then(function(token) {
<script src=";render=6LeyzSodAAAAAPuIoTeDgApkY46BH-HrhUf0XEKr"></script>