Are you familiar with social mentions and what it can actually do to boost your business leads generation? 

Social monitoring or listening refers to identifying and responding to individual brand mentions on social media. 

We’ve tested a few of these software for this month’s review, however one stood out from the crowd.
Awario is a social media monitoring and listening tool made to assist individuals and organizations uncover conversations about their brand names, items, or solutions so they can monitor the conversations, understand the public’s relevant perceptions, and also keep an eye on the fads.

The software helps them gather and also examine the information to produce highly actionable insights they require to enhance their products or efficiency, bring in more customers as well as possible customers, and boost their content among others.

Unlike various other social listening platforms, Awario does not source their info from third-party data companies.
It leverages effective crawlers that scan and comb more than 13 billion web pages each day, offering individuals substantial coverage as well as instant updates whenever there is reference of their brand, item, or service throughout the Internet as well as social networks.

What is a social mention?

A social mention is basically when someone, a potential customer for instance writes something on social media referring to your business or eventually to what your business or your competitor’s business does.
By identifying these mentions in real-time and rather accurately you are able to join the conversations, share meaningful thoughts with your audience and drive more qualified leads to your channels.

Why use a social mentions tool? 

Your customers want more nowadays, social mentions are a way to keep track and eventually engage in real-time with your brand’s related discussions.
It’s like the good ol’ cup phones game, just this time you can really leverage your customer relationships, support and brand by simply taking advantage of this tool.

Recent polls shows that consumers are looking for faster response times, better more real time support, these are only few of the reasons why you should at least try using a social mention tool.

Lead generation is definitely another one, in fact the more you are able to listen the more quality and quantity of potential customers you are going to reach.

Accurate predictive insights

Awario comes with a Leads module that gathers mentions from around the Internet and social media sites, including news, remarks, blog posts and even more, and analyzes the information to create extremely accurate predictive insights. These anticipating understandings will certainly then aid you identify possible clients that are searching the Internet for product or services that you could be using.

It works like a filter where you can get rid of all the irrelevant information and you are you are left with a listing of individuals who will likely wish to purchase what you offer.

Broader Search

Awario checks over 13 billion pages every single day to find new statuses, blog posts, comments, and also discussions that involve your brand name. This is a whole lot much better compared to other similar social media listening tools that rely on third-party information carriers.

Having a larger and more accurate net enables you to track and listen to conversations that you just can’t do with other systems.
Such larger coverage makes sure that you are able to gather more information as well as derive much better higher quality insights that will certainly assist your social media engagement as well as fuel your organization development.

Know and Leverage Influencers

On the internet influencers are currently essential to the success of any type of business nowadays.
With Awario, you can identify people that can best represent your brand and also advocate your product, make people subscribe to your channel or buy your services.

What Issues will it Solve?

Circumstance 1: A company wishes to implement client assistance on social networks as well as the web to boost retention as well as consumer loyalty, in addition to know what their consumers are stating regarding their solution to determine pain points, prioritize advancement, and address unfavorable responses to avoid it from spreading.

Option: Awario allows brands check their states in real-time to ensure that they can get informed about conversations that state them and join them in real time. Awario additionally provides View graphs so brand names can promptly detect a spike in negative states and resolve them.

Situation 2: A company isn’t sure which systems they must do advertising on as well as which publishers they must deal with for the best ROI in their particular niche.

Service: Produce an alert in Awario for rivals’ brand and sort your discusses by Reach to see one of the most significant publications as well as systems that state rivals for inspiration.

Circumstance 3: A firm is wanting to get even more consumers.

Solution: Awario provides a social selling module called Leads. The way it works is simple: individuals specify a couple of descriptions of their product/service along with the names of their rivals, and also Awario look for points out of those keywords. The device after that utilizes anticipating insights to discover potential customers who’re trying to find recommendations or complaining concerning the customers’ competitors.

Why you should trust us

Our team of experts has been in the marketing industry for a combined 30 years, we’ve had the chance to test hundreds of tools and strategies.
Through our blog, we attempt to share our learnings and thoughts with you for our selected tools of the trade for different tasks within our areas of expertise.
We recognize that when you make a decision to buy Social Media Tracking Software it is necessary not only to see exactly how experts examine it in their reviews, yet additionally to figure out if the genuine individuals, as well as firms that have already been buying it, are really satisfied with the item. That’s why we have actually developed our behavior-based organic economy Formula that collects consumer testimonials, comments, and assesses across a wide range of channels throughout the web. The information is then presented in an easy to digest type demonstrating how many individuals had favorable as well as a negative experience with Awario.
With that info available you ought to be geared up to make an informed buying choice that you won’t regret.

The social monitoring benefits butterfly

Increasingly, customers are using social media to contact businesses.

This is great news for companies that listen to their social media channels effectively. It provides great opportunities to rewards of good service.

Responding to customers on social increases the likelihood that they’ll spend money on your products. It also increases how much they’re willing to spend, from anywhere between three to 20 percent.

Are you running a larger company, and need more premium features and flexibility? Get more with Awario enterprise


Listening and tracking social mentions gives you plenty of possibilities to transform setbacks into wins. When you engage openly, it can make your brand shine like never before.

Similarly, if you’re browsing a particular term on social platform and encounter a prospective consumer whose troubles may be resolved by your product or service, take into consideration connecting to them. This cold-pitch approach may help you determine new leads.

That said, proceed with care. 64% percent of customers dislike when brand names attempt to engage with them without being prompted. If you’re having second thoughts on your own prior, don’t do it!

Use Awario to monitor the conversation around your brand name on social, so you can turn discussions into actionable time, build your brand, as well as expand your footprint. Sign up for a free trial today and let us know what are your thoughts by commenting below!