Paola Fioretini was looking for a disruptive campaign to drive incremental sales during their key holiday sales period. The objectives included increasing e-commerce pae traffic and product sales and increasing social media engagement.
We blended and balanced the brand of Paola Fioretini for the stylish ultimate sales experience. We brought the spirit of PF environment to the world through an innovative digital and social experience.
Enter the Workshop
One Day of Natural Dyeing
A social media campaing led up to the official opening of the workshop at Osteria Rosso Di Sera. Participants from all around and a huge dose of creativity and nurturing feeling crowned the event.
Paola Fiorentini Experience
We began with a cutting-edge microsite that integrate a smooth, friendly design and technology to truly engage the visitor in the experience. To generate online leads we also developed the concept behind the workshops "one day of natural dyeing".
Each day, traffic steadily increased to the website, sparking up the audience with luxurious knitted items. All products could be purchased through Paola Fiorentini e-commerce platform.
Paola Fiorentini Engine
In order to enhance the digital experience and channel in those who could not attend in person, Design DIverso shaped up an environment that promoted engagement and sharing on facebook. The Paola Fiorentini Engine allowed customers to purchase items straight from their favourite social media platform.
The decision to leverage social media as a means of spreading awareness of Paola Fiorentini products was amazingly effective. Holiday sales grew over 70% from the previous year and the campaign accumulated more than 4 millions earned media impressions worldwide.