Paola Fioretini was looking for a disruptive campaign and brand leveraging to drive incremental conversions during their key holiday sales period. The objectives included fostering e-commerce organic traffic and product sales and increasing social media engagement.
We made sure that Le Creazioni di Paola Fiorentini brand would have the same resonance across all channels and touchpoints for the ultimate customer experience. We enhanced PF's spirit and values awarness around the world through an innovative digital and social experience.
#### Enter the Workshop ____ !(workshop2.jpg) #### One Day of Natural Dyeing ____ !(workshop.jpg) A social media campaign led up to the workshops opening at Osteria Rosso Di Sera. Attendees from all over the country flocked in at the packed venue, a huge dose of creativity and a pervasive feeling of success crowned the event. #### Paola Fiorentini Experience ____
The decision to leverage social media as a mean of spreading awareness of Paola Fiorentini's products was amazingly effective. Holiday sales grew over 70% from the previous year and the campaign success resonated across well beyond the means of digital.