The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. How can we create the kind of appeal that makes people feel inspired or laugh or cry? First, we must realize that brands don’t just get it by asking. They start by giving love, demonstrating that they love the people who buy them. The sea change comes when brands stop thinking about their customers as “them” and start thinking about “us.” We create solutions that allows you to reward your customers every day with brand experiences that have special resonance in three key areas: mystery, sensuality, and intimacy.
TELLING YOUR STORY
Stories have huge value in business as well. They look in the right direction: at people. You cannot tell a story without characters and emotion and sensory detail. Even the dumbest chicken-crossing-the-road jokes have it. And stories capture us faster than the most elaborately produced annual report.
A WIN-WIN STRATEGY
Evidence has shown that being a Diversomark delivers higher return on investment (ROI). Our case studies showed that growing love and respect can increase buying intention for a product by as much as seven times. Even if your brand has high respect already, you can double volume by increasing love and becoming a Diversomark. We help you by leveraging your identity and take advantage of multiple channels campaigns. We always do what is the best interest of you and your brand, your results is our success.