I believe that generally speaking we live in an extremely competitive world, what is rapidly swifting and changing before our eyes is not only the market landscape but also consumers backgrounds, which affect decisions in unprecedented ways. All internet experiences have gone one way during the years, up.
As a result to this continuous and relentless development users and consumers are probably the most demanding in history.
Among the other hopefully good things, this new year is bringing to us new exciting opportunities to shine as marketers and to make the most out of our strategies and plans. According to this list my predictions and insights were correct, this year in fact the ones who will be reaping more outstanding results will be the professionals that have been researching and learning about innovative practices and implemented savvier methodologies in order to better their workflow. In other words the ones current with technological landscape and in tune with the latest trends in automation and machine learning. While someone could keep relying more or less effectively on own intuition and data, someone else could be embracing the full power of AI to grant them a glance on the next big changes in the future of marketing and industry.
We are really getting there, this season at least here in Finland already looks like Christmas time, snow white covered landscapes waiting only for Santa to land somewhere with his herd of flying deers. Holiday season is right around the corner, we are all having family, friends, and good food on our minds. However, the forward thinking doesn't stop there. With 2017 less than two months away, it's time to start planning ahead and look into your 2017 B2B content marketing strategy and how to get the most out of your efforts. We have gathered together a list of ten digital marketing trends that shouldn't be neglected when thinking about next year's content
Creativity isn't a discipline for just designers. Ideas and creativity should come from everyone regardless of their role. Creativity can be taught to an extent and I've been heavily inspired by Mr. Steve Jobs presentations as well as Mr. Kevin Roberts. In my opinion two of the greatest innovators to date, so as I delved more in how they revolutionized the B2C environment, I started to ask myself would this be possible for B2B as well? Throughout years of research and studies I developed my own process tailored around what I felt was my idea of a natural evolution for B2B as well as B2C environments concept. That journey inspired me to prepare this presentation which is my attempt at spreading this infectious concept to others who might not understand how our process works or can find use from such information.