Setting up email scheduling in DesignDiverso Automata allows you to send your emails at specific dates and times, ensuring that your messages reach your audience at the most optimal moments. Here’s a step-by-step tutorial to help you set up email scheduling in DesignDiverso Automata, along with some useful tips.
Step 1: Create or Edit Your Email:
- In DesignDiverso Automata, navigate to the “Emails” section.
- Select the email you want to schedule or create a new email.
- Design your email content and configure all necessary settings.
Step 2: Configure the Email Sending Options:
- Scroll down to the “Sending” section of the email configuration page.
- Locate the “Send at a specific date and time” option and enable it.
Step 3: Set the Sending Date and Time:
- Choose the desired date and time for sending the email. You can select a specific date and time or use a relative time option like “X days from now” or “X hours from now.”
Step 4: Save and Test the Email:
- Save your email configuration settings.
- Test the email by sending a test email to yourself or a test group to ensure everything appears as expected.
Step 5: Activate the Campaign or Save the Email:
- If the email is part of a campaign, make sure the campaign is active.
- If the email is a one-off message, save the email configuration.
Useful Tips for Email Scheduling in DesignDiverso Automata:
- Timezone Considerations: Take into account the timezone of your target audience when scheduling your emails. Consider using segmentation based on contact time zones to ensure emails are sent at appropriate times for each recipient.
- Peak Engagement Hours: Analyze your email performance data to identify the peak engagement hours for your audience. Schedule your emails to be delivered during these high-engagement periods for better open and click-through rates.
- A/B Testing: If you’re unsure about the optimal sending time, conduct A/B tests by scheduling the same email at different times to smaller segments of your audience. Analyze the results to determine the best-performing time for your future campaigns.
- Consideration for Global Audiences: If you have a global audience, consider segmenting your contacts based on geographical regions and schedule your emails accordingly to align with their local time zones.
- Email Frequency: Be mindful of the frequency of your email sends. Overwhelming your audience with frequent emails can lead to unsubscribes or decreased engagement. Plan your email scheduling to maintain a healthy balance and avoid spamming.
- Monitor Deliverability: Regularly monitor email deliverability metrics and sender reputation. Maintain good email deliverability by adhering to email best practices and avoiding spam triggers.
- Test and Preview: Before scheduling your emails, thoroughly test and preview them across different devices and email clients to ensure they render correctly and provide a seamless user experience.
By following these steps and incorporating these useful tips, you can effectively set up email scheduling in DesignDiverso Automata, ensuring your emails are sent at the right time for maximum engagement. This helps you deliver relevant content to your audience when they are most likely to interact with it.
We can set this up for you if you are on one of our managed plans.
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