Connect Mautic with Facebook Custom Audiences Tutorial


Obtain the Facebook Access Token:

    • Go to the Facebook Developers website ( and log in with your Facebook account.
    • Create a new app or select an existing app that you want to use for integrating with Mautic.
    • Obtain the Access Token for the app from the app’s settings.

Configure Facebook Integration in Mautic:

    • Log in to your Mautic instance and navigate to the “Configuration” section by clicking on the gear icon in the top-right corner.
    • In the Configuration menu, click on “Plugins”.
    • Look for “Facebook” in the list of plugins and click on it to access the configuration settings.
    • Enter the Facebook access Token and configure any other relevant settings, such as the Facebook API version.
    • Save the configuration.

Create a Custom Audience in Facebook:

      • Go to your Facebook Ads Manager and navigate to the “Audiences” section.
      • Click on “Create Audience” and select “Custom Audience” from the dropdown menu.
      • Choose the source for your custom audience, such as customer files or website traffic.
      • Configure the audience criteria based on your targeting requirements.

Connect Mautic with Facebook Custom Audiences:

      • In Mautic, navigate to the “Segments” section and create a segment that you want to sync with Facebook Custom Audiences.
      • Edit the segment and go to the “Plugins” tab.
      • Enable the Facebook plugin for the segment and configure the desired settings, such as the custom audience name and description.
      • Save the segment.

Test the Integration:

      • Ensure that your Mautic contacts meet the criteria defined in the segment synced with the Facebook Custom Audience.
      • Monitor the synced audience in your Facebook Ads Manager to verify that the contacts are added or updated correctly.

  We can set this up for you if you are on one of our managed plans.


Do you have any questions? We are happy to help you via    email  phone or  video call.

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