Paola Fiorentini

Nature meets knitwear

knitwear e-commerce website design

THE CHALLENGE

Paola Fiorentini was looking for a disruptive campaign and brand leveraging to drive incremental conversions during their key holiday sales period. The deliverable also included a full UX/UI redesign. The objectives included fostering e-commerce organic traffic and product sales and increasing social media engagement.

OUR APPROACH

We made sure that Le Creazioni di Paola Fiorentini brand would have the same resonance across all channels and touchpoints for the ultimate customer experience. We enhanced PF’s spirit and values awareness around the world through an innovative digital and social experience.

LOGO EVOLUTION

Logo 2008 - 2018

Logo 2005 – 2018

knitwear logo design

Logo 2019

ENTER THE WORKSHOP

knitwear e-commerce

ONE DAY OF NATURAL DYEING

knitwear workshop

A social media campaign led up to the workshops opening at Osteria Rosso Di Sera. Attendees from all over the country flocked in at the rather packed venue, a huge dose of creativity and a pervasive feeling of success crowned the event.

PAOLA FIORENTINI EXPERIENCE

e-commerce desktop redesign
e-commerce desktop design
e-commerce mobile app
e-commerce mobile UX

We began by crafting a cutting-edge microsite with a smooth, friendly integration design and a set of tools to truly engage the user. To generate online leads we also developed the concept behind the workshops “one day of natural dyeing”. Each day, traffic steadily increased to the website, the audience was stunned by elegant and unique handcrafted garments. (From 2013 to 2019) All products could be purchased through Paola Fiorentini facebook e-commerce app.

PAOLA FIORENTINI ENGINE

facebook page store

In order to enhance the digital experience and engage those people who could not attend the events, DesignDiverso designed an eco-system that sparked interaction and inspired action.
The Paola Fiorentini Engine allowed customers to purchase items straight from their favorite social media platform. (2014)

THE RESULTS

The decision to leverage social media as a mean of spreading awareness of Paola Fiorentini’s products was amazingly effective. Holiday sales grew over 70% from the previous year and the campaign success resonated across well beyond the means of digital.

100+/Day
Visits
250%
Social Community Growth
+38%
Average Order Value

Ensure your business success