Pekka Lahti

Floating Worlds

heavy equipment UX/UI design

OUR CHALLENGE

We were tasked to craft a digital solution for Pekka Lahti. Following a thorough research and consideration phase we designed a minimal & innovative solution that would ensure engagement and conversion.

OUR APPROACH

We came up with the idea of minimalism as strategy for brand development as well. We then decided to embrace and enhance the concept allowing the new, fresh identity to ripple across their digital experience.

BRANDING

heavy equipment logo design

Pekka Lahti’s services are designed to improve lacustrine conditions and build outstanding infrastructures.
We removed the jargon and made sure to get the message across. The new presence is a clear, down to earth, representation of PK’s core values, the audience instantly believes that the services provided are at their fingertips. Visual identity designed around the core concepts of minimalism. The result is a neat and sharp logo that reflects and highlights the companies’ values and cornerstones. Conveys the solid and highly reliable nature of their services. Pekka Lahti. Simplified.

MICROSITE

heavy equipment brand design

We created a rich, responsive microsite to visually capture Pekka Lahti story and entice users to explore further.

RESULTS

“The new brand is evoking a modern, progressive ethos that reconfirms their ability to adequately deliver cutting-edge services to their customers.

DesignDiverso guided us through the brand development process — listened, shaped our thoughts into an astonishing experience, brought us new ideas and crafted Pekka Lahti’s new brand identity in a way that feels simply authentic to us. I couldn’t be more pleased.


Pekka Lahti, CEO, Pekka Lahti

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