The well established Enersport company was in great need of fresh identity, we revamped their web presence in order to amplify visibility and drive new customers flow to their store. As leading brand in retail sport nutrition, few names can match Enersport’s level of experience, know-how, and customer service globally. Unfortunately, their 20-year-old branding approach did not reflect the modern company’s culture, let alone their future goals. Enter DD.
The brand had strong grip among its current customer base. We redesigned the logo to make it stand out by adding a modern fresh feel.
As with all our brand development and redesign projects, we started by researching into the industry’s competitors as well as the look and feel of the products that Enersport provides to end customers. We wanted a brand that could embody 20 years of experience, while having a completely fresh and modern feel. We then pushed ourselves beyond the boundaries of the actual concept, delivering a one of-a-kind experience to their new and old end customers.
Along the brand redesign, we crafted a cross-platform UX running on flat-file CMS to maximize performance that conveys clearly and efficiently what Enersport is all about. Put simply: Sports nutrition to the people.
“The end result DesignDiverso delivered is light years beyond what our site experience used to be.Starting from the thorough audit and competitive landscape analysis, to the thoughtful strategic framework, UX/UI design, development and deployment. I’m proud to stand behind this amazing brand because it’s a reflection of our company essence. Its sexy, modern, simple, and most importantly is powerful. Thanks again DD, I’m glad to get the chance to partner with such a talented team.”
Roberto Montanari – Owner/CEO Enersport