Among the other hopefully good things, this new year is bringing to us new exciting opportunities to shine as marketers and to make the most out of our strategies and plans. According to this list my predictions and insights were correct, this year in fact the ones who will be reaping more outstanding results will […]

Any online asset is not complete nowadays without an analytics stack that provides constant and accurate monitoring on digital content outcome. Before getting down to the nitty gritty facts of comparison and reviewing I wish to share some insights about my personal experience with these software. Over the years I had the chance to work […]

We are really getting there, this season at least here in Finland already looks like Christmas time, snow white covered landscapes waiting only for Santa to land somewhere with his herd of flying deers. Holiday season is right around the corner, we are all having family, friends, and good food on our minds. However, the […]