Our 5 phases process is not always consequential — they don’t have to be arranged in any specific order we encourage repetition and collateral iteration. Therefore the phases should be considered as different modules providing elements to a project, rather than consequential steps. However, the great thing about our five-steps design thinking model is that […]

Climate change, pollution and natural disasters have unfortunately become part of our daily lives, many claim that we are way too far out in this tragical process in order to prevent apocalyptic consequences. In my opinion there is still a glimmer of hope as in many other extremely important aspects of life such as love […]

New technologies have finally brought solutions to old issues, but also new challenges. In an increasignly digitized world some strive to harness the power of technology in order to curb pollution, improve enviroment and make the most out of renewables. Never before in history have we consumed and used more resources than now. These words […]

Among the other hopefully good things, this new year is bringing to us new exciting opportunities to shine as marketers and to make the most out of our strategies and plans. According to this list my predictions and insights were correct, this year in fact the ones who will be reaping more outstanding results will […]

Any online asset is not complete nowadays without an analytics stack that provides constant and accurate monitoring on digital content outcome. Before getting down to the nitty gritty facts of comparison and reviewing I wish to share some insights about my personal experience with these software. Over the years I had the chance to work […]