Paola Fiorentini

Where Nature Meets Knitwear

Client

Paola Fiorentini

Category

Fashion

The Challenge

Paola Fioretini was looking for a disruptive campaign and brand leveraging to drive incremental conversions during their key holiday sales period. The objectives included fostering e-commerce organic traffic and product sales and increasing social media engagement.

Our Approach

We made sure that Le Creazioni di Paola Fiorentini brand would have the same resonance across all channels and touchpoints for the ultimate customer experience. We enhanced PF's spirit and values awarness around the world through an innovative digital and social experience.

Enter the Workshop


One Day of Natural Dyeing


A social media campaign led up to the workshops opening at Osteria Rosso Di Sera. Attendees from all over the country flowed by the packed venue, a huge dose of creativity and a pervasive feeling of success crowned the event.

Paola Fiorentini Experience


We began with a cutting-edge microsite with a smooth, friendly integration design and a set of tools to truly engage the visitor. To generate online leads we also developed the concept behind the workshops "one day of natural dyeing".

Each day, traffic steadily increased to the website, audience eyes were stunned by luxurious knitted items. All products can be purchased through Paola Fiorentini facebook e-commerce app.

Paola Fiorentini Engine


In order to enhance the digital experience and channel in those people who could not attend the events, DesignDiverso crafted an eco-system that sparked engagement and inspired action. The Paola Fiorentini Engine allowed customers to purchase items straight from their favourite social media platform.

The Results

The decision to leverage social media as a mean of spreading awareness of Paola Fiorentini's products was amazingly effective. Holiday sales grew over 70% from the previous year and the campaign success resonated accross well beyond the means of digital.




100+/Day
Visits
250%
Social Community Growth
+38%
Average Order Value