The importance today of using digital marketing in organisational or business-to-business (B2B) marketing is highlighted by the latest content marketing institute report. Supplier websites, web searches and in most countries emails are now primary information sources for business buyers.
Online events and social media are also significant, more so if you dig deeper and look at their overall influence on purchase.
Animation videos are a big hit with the masses.
Ever since the conception of video pitching, animation videos have taken the virtual world by the storm, relegating textbook pitches to a mere "second" position. Animation has now spread its tentacles deep into the world of business. How?
Have you fine-tuned your marketing strategy for 2015 yet? If not, you need to take action ASAP.
It's really important that you give some serious thought to how you'll attract new customers and clients over the next 12 months, and it could make a huge difference to how your business performs. If you've ever tried searching online for a template for a marketing plan though, you'll know that these documents tend to be long, boring, and highly technical. The good news is that you don't have to spend hours carrying out various different tools and techniques – you just need to have a simple document that covers what you'll do and when. In this guide, we give you some pointers that you need to think about.